Manufacturing
Made Simple

Leading design for the innagural growth team at Fictiv

Overview

As Fictiv's first and only growth designer, I was responsible for leading growth initiatives for the core business. Working closely with executive stakeholders, product management, and engineering, I designed new features, experiments and 0 to 1 projects to help drive incoming business and conversion around the first-time customer experience.

Below are a few projects focused on growth efforts.

Role & Timeframe

Sr. Product Designer

Wireframing, Concept Development, Prototyping, High-Fidelity Mockups, UAT, Implementation

2021 - Present

So what is Fictiv?

Fictiv is a digital manufacturing platform that streamlines custom part production through its global network of suppliers. By combining automation with expert support, Fictiv simplifies sourcing, accelerates lead times, and enhances supply chain efficiency.

Material AI

Increasing customer conversion by 13% with an AI-driven material selection assistant

Customers were having trouble selecting a material for their parts, and we saw it hurting our conversion, specifically in 3D printing orders. The influx of new materials made it difficult to determine the best material for a specific customer application.

I conceived the idea of leveraging AI to help guide customers around this selection and completely led the project from an internal hackathon all the way to release. Material AI was our first step to integrate AI into our customer experience, strategically enhancing material selection without compromising trust or IP. The feature quickly became an essential tool for our customers, driving a 2:1 conversion uplift and serving both customers and internal teams with almost 2,000 unique users.

Outcomes

5,000

Total inquires

1,900

Unique users

2:1

Conversion rate of users who use the feature vs not

Platform Homepage: A new first impression

A new homepage experience that elevated Fictiv beyond prototyping, driving a 10% increase in activated users.

Fictiv has long struggled with being seen as simply a transactional, low-volume prototyping business. Why? Our onboarding workflow failed to showcase the range of capabilities offered and instead only highlighted new quoting, hurting long-term activation.

I led an effort to shift perceptions of our business from a quick-turn prototype shop to a full-scale supply chain solution via a completely new homepage. By enhancing onboarding with clearer capabilities, direct customer support, and key resources, we drove deeper customer engagement. This strategic update led to a 10% increase in activated accounts on the platform.

Outcomes

+10%

Increase in activated new users on the platform

2x

Clicks on our help and resources material

+5%

Increase in large scale program requests

Simplified Financial Permission Onboarding

Exposing internal financial permissions to cut PO onboarding time by 95% for new users

During a customer journey audit, I discovered a problem. Fictiv was seeing massive friction in onboarding customers for purchase order payments, leading to a bad customer experience and slowing down conversion. Despite having account-based permissioning, our sales members simply didn't have visibility into users status to quickly diagnose and get users approved.

I helped streamline the PO onboarding process with self-serve PO requests and account-based enablement via business account-level financial settings. This empowered our sales team to cut onboaridng time from hours to minutes. Customers could now be enabled on the fly with an internal tool that reduced clicks by 90%, making transactions faster and easier.

Outcomes

-95%

Reduction in clicks to onboard users for PO

3x

Users added to existing business account PO permissions

+8%

Improved conversion with faster enablement process

Quote Level Lead Time Selection

Reimagining lead time selection to reduce time to checkout by 25% and increase conversion

Fictiv's previous configuration experience required individual lead time selection. With it, users lacked the ability to make quick tradeoffs and improperly communicated shipping expectations. The result was a slow, tedious experience and lower customer satisfaction.

I tackled simplifying the selection process by redesigning it to be centered around a single quote level selection. In doing so, I was able to significantly reduce the time to checkout and increase the conversion rate of users. This wound up completely replacing the old method and allowed users to make much faster tradeoffs on ordering.

Outcomes